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A One-on-One With Linx Dating Creator Amy Andersen — How She Became “Silicon Valley’s Cupid”

A One-on-One With Linx Dating Creator Amy Andersen — How She Became “Silicon Valley’s Cupid”

A One-on-One With Linx Dating Creator Amy Andersen — How She Became “Silicon Valley’s Cupid”

The Short Version: whether or not they’re generating modern release of an already-cool product or creating the next large part of technology, singles in Silicon Valley often leads fast-paced lives — this means online lesbian dating dating frequently becomes put-on the backburner. Since 2003, Linx Dating and its own Founder Amy Andersen have been addressing the needs of these active, relationship-minded specialists with a curated, customized, and intuition-based matchmaking program.


From Bing to Apple to Lyft to Github, Silicon Valley is acknowledged for the juggernaut tech companies and innovative start-ups, so much in fact that there is also a well known tv program called after it. Silicon Valley can noted for the enthusiastic, hardworking, creative, and dedicated individuals who just work at these lenders — that lends really to a successful job not necessarily an effective dating life.

“many of these everyone is so concentrated the help of its careers this one day they wake-up and think ‘Oh my gosh, I need to get a hold of my match. How can I begin undertaking that?'” stated local matchmaker Amy Andersen. Linx Dating is the way they go about performing that.

Started by Amy in 2003, Linx, for small, is a curated matchmaking solution pertaining to anyone hectic, high-profile unmarried experts in Silicon Valley and also the surrounding Bay region (and additionally world-wide) that haven’t been able to discover the relationship they need. Now, the company is recognized as “Silicon Valley’s Matchmaker” and Amy their “Cupid.”

Amy lately told united states towards “aha moment” that started everything, their client-to-client vetting process, the algorithm-less, intuition-based matchmaking, in addition to private interactions she creates making use of the men and women she assists.

Bridging the space Between Single Men in Silicon Valley & Single feamales in San Francisco

The motivation for Linx was available in 2000 while Amy was involved in personal client solutions at a tech company in san francisco bay area but residing in Silicon Valley. Whether or not it is at work, through buddies, or simply just on an outing, Amy generally found men and women who have been educated, winning, appealing, and well-rounded, however they were solitary and failed to understand why.

Understanding both places very well, Amy pinpointed the difficulty: there have been a lot more readily available guys in Silicon Valley than San Fran and more available feamales in San Fran than Silicon Valley. With regards to household, friends, and careers staying in their own particular cities, putting some 50-minute vehicle trip to satisfy that special someone was not at the forefront of their minds, Amy demonstrated.

“that has been my ‘aha moment’ where I was thinking ‘let’s say I were to bridge this gap and develop these possibilities for these fantastic feamales in san francisco bay area and they great guys in Silicon Valley?'” she stated.

Amy then invested the following 3 years doing the maximum amount of investigation as she could, making use of her business-oriented head to get an improved idea of the market and demand for this particular matchmaking company. In 2003, when she had all the woman ducks consecutively, she give up the girl task at Merrill Lynch, launched the organization, rather than looked right back.

“beginning Linx happens to be one of the better decisions of my life,” she said. “assisting these introductions and serving as a conduit between these two demographics has proven to be hired very well over the past 12+ many years that i am achieving this.”

Through the Application to Even the marriage, Amy is There Every Step

Amy requires a tremendously hands-on strategy along with her clients from starting to conclude, learning each person separately, making use of their own certain wants and requirements through the matchmaking, and offering the woman qualified advice all in the process.

A One-on-One, deep Vetting Process Ensures High-Caliber Clientele

At Linx, all of it begins with the quality of the clients. While some other matchmaking companies might accept whoever is applicable, Linx features a considerable referral-based vetting system which makes their unique clients stay ahead of the rest. Every aspiring user should be advised by an old or current member, a buddy or contact of Amy’s, or the love.

Amy receives dozens of recommendations every day and displays each applicant by herself. And whether or not they’re 22 or 72, Asian or Latino, solicitors or designers, Amy is seeking individuals who are smart, healthier, relationship-minded, accomplished, committed, and leading interesting resides on the whole.

“Assuming that somebody is passionate about their unique job, that’s what i am finding. Beyond that, I’m shopping for folks who are well-rounded. Be it volunteering or cooking or whatever its, i recently need to see they own a colorful, fascinating existence,” she said. “if someone else states if you ask me ‘All i really do is actually work’, I’m perhaps not gonna need to work with all of them. Not just do they not need stability in their physical lives, but in my opinion that’s additionally indicative that they don’t have time for a relationship.”

Following preliminary screening, Amy creates an one-on-one meet-and-greet, which she mentioned is the most essential section of getting a customer. This is when Amy extends to know the individual, listen to their unique personal tale, and then determine whatever they’re looking for in someone (and whatever they’re perhaps not trying to find).

Most of all, Amy is deciding if the woman company could be the proper complement each party. Whether someone isn’t 100percent over their unique ex or can be found in an arduous phase regarding existence, the woman instinct can determine if the time is actually off.

“The meet-and-greet is an important program for myself personally but moreso regarding possibility to obtain a great read of what Linx is about,” she mentioned. “folks derive the solutions they are wanting through the meet-and-greet, that is certainly important because anyone just who goes down that roadway in order to become a client, I want to ensure they feel willing to accept this process.”

In the event the meet-and-greet goes well, they’ll return for a follow-up meeting with Amy before choosing the account which is good for them and receiving began from the matchmaking. And while it looks like a long process, Amy mentioned its necessary because she wishes every user as satisfied with Linx and the other way around.

Matchmaking That Combines the customer’s desires & Amy’s Intuition

Besides assessment every applicant, Amy is truly the only person at Linx who will the matchmaking, outsourcing the woman concierge solutions to authorities like expert wardrobe stylists, beauty products music artists, and psychologists.

“this is certainly a tremendously little, boutique, niche matchmaking company versus some companies that have huge employees and limbs all over the world and so forth, so Linx is super tailored due to that,” she stated.

The woman special matchmaking program combines the granular metrics of precisely what the person desires in a date (their unique favored top, get older, earnings, etc. as well as their deal-breakers) and Amy’s all-natural talent and intuition for knowing when two different people belong together.

“nowadays, when it comes to when I developed a match, about 75% in case it is generated by abdomen, that impulse that says ‘Oh my personal goodness, In my opinion I might get on to anything here,'” Amy stated.

Considering those elements, Amy will then take control of, scouring her database of eligible singles until she discovers the right match each customer.

Using the internet Pre-Introductions Get Singles stoked up about Their particular Match

Once Amy provides the woman perfect pairing, she will email both folks a “baby bio” of each various other, going for a picture associated with other’s character, pastimes, appearance, and obtaining all of them excited about exactly how fantastic they would end up being together.

“I want my customers on the edge of their particular seating, jaws on ground, like ‘OMG this person appears incredible,'” she mentioned.

They’re going to subsequently get to ask Amy questions about their match and take some time they should choose for on their own when they believe it really is right. During this time, Amy in addition ensures the clients do not know each other, whether through work or social groups or even past online dating activities, so everybody has a clear slate.

“I have found there may be cross-pollination with my clients in which they will have in some way have actually met. I would like to abstain from a predicament in which they have already satisfied or they have glanced at every other peoples online pages and there had been grounds they decided to leave that chance,” she mentioned.

Committed from Amy’s preliminary e-mail towards set agreeing meet up with typically takes 72 several hours, and also at that point Amy will send them a one-page, custom bio with even more delicious details, such as their very first brands. Amy said she excludes final labels through to the basic big date for them to stay away from Googling both, entering unique heads, and destroying the miracle.

With Amy becoming old-school, she requires the man to phone the lady (no texting or emailing!) within 5 days to create a pleasant time where he treats the girl.

Going Beyond a Matchmaker to Become a Liaison, Confidant, Friend & Adviser

When Amy can make a match, she doesn’t merely deliver all of them down throughout the basic big date with a “Good luck!” She offers pre-date coaching that sets her clients relaxed and will teach them how to slow their own hectic resides down (at the very least for just one evening) She stated this is exactly particularly important in Silicon Valley, in which everyone is actually working 24/7 and always have a million feelings running all the way through their unique brains.

“i really want you to just forget about every little thing near you, every one of the disruptions in life,” Amy stated. “i would like one to thoughtfully plan the day because these suits really count. Loads is actually driving to them mentally and financially, therefore I wish men and women to focus on those important details and remember essential those first thoughts tend to be.”

“Amy has actually exceeded every expectation and I also would suggest Linx. We have since met a good guy just who I would personally not need fulfilled or else. We are taking things sluggish and seeing precisely what the future keeps.” — A Linx Representative

And because every user signals a two-year contract (which are often frozen anytime as long as they satisfy special someone), Amy becomes as used since they are within quest and is in a position to build an union beyond a professional one. She also receives wedding invitations and images of infants who’ve been produced from past members.

“which is largely exactly why i actually do this — it’s very enjoyable,” she stated. “much beyond my personal job to be a matchmaker, i am a liaison, confidant, buddy, and agent.”

Last Thoughts

Thanks to Amy’s commitment, ingenuity, and love for the woman customers, Linx is looking after an under-served singles market for the matchmaking industry, and she’s only scratched the top on which she can bring to the Silicon Valley location additionally the world. We’re surely looking towards what arrives further.

“I’ve worked very hard to create a great reputation in this region, but I believe like You will find a lot more unearthing accomplish to acquire more varied and interesting customers whom I’m able to assist,” she stated.

For ladies who wish to join Linx Dating, click. For men enthusiastic about joining, visit here. You can also follow Linx and Amy on Twitter: @linxdating.

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